Account
How this works
How an idea becomes a post on Launch Your Real Estate’s accounts: the steps, an example you can click through, the software we built for it and the tools it runs on.
Take the full tour
11 stops across Launch Your Real Estate’s hub, on the real pages, from Home to Media library. It shows you around and changes nothing.
The short version
Five steps, for every piece, every week.
Step 01Ideas come in
This week’s news, the questions people are asking and your own notes become a short list of ideas.
Show meStep 02Written in your voice
Each idea becomes a draft written the way Launch Your Real Estate talks, with a graphic in your brand.
Show meStep 03Every word checked
Every line is checked against Fair Housing and real estate advertising rules. Anything risky is flagged, with a fix, before anyone approves it.
Show meStep 04You approve
Someone on your team signs off, in the hub or from a review link on any phone.
Show meStep 05Posted and measured
Approved pieces are scheduled and posted through your connected accounts, and what happened comes back into Analytics.
Show me
See it work
One example post, start to finish. Step through at your own pace or press Play; the arrow keys work too. Every screen here is a sample, not a real post or result.
Example walk-through
A sample post, not real results
Step 1 of 5
Ideas come in
The hub reads this week’s news and the topics you care about, and suggests ideas worth posting. This example picks one.
Ideas for this week
What to look for on a first walk-through
Every page in your hub
Each page in Launch Your Real Estate’s menu, grouped the way the menu is: what it’s for, what you do there, and a way in.
Start here
- Show me: Home
Home
Your starting point: the week at a glance and anything waiting on you.
You: Type an idea to get three options, and approve or reschedule what’s waiting.
- Show me: Getting started
Getting started
Setting up your hub, and a simple weekly routine for running it.
You: Work through the setup steps, then follow the ten-minute Monday.
Make
- Show me: Market for me
Market for me
Your week planned from your posting rhythm and this week’s news.
You: Preview, swap and approve the draft in each slot, or approve the whole week.
- Show me: Post
Post
A single branded post graphic, built from a starting point.
You: Pick a starting point, edit the words and the look, and schedule it.
- Show me: Create
Create
One box to make anything: three finished options from one idea, plus reels and video.
You: Say what you want to post about and choose an option, or write captions for a reel.
- Show me: Carousel
Carousel
Swipe-through carousels, ready-made or written for you.
You: Open one to download, edit or add it to your calendar, or generate a new one.
- Show me: Blog
Blog
Blog: a place to make something for your marketing.
You: Open it to see what’s there.
- Show me: Email
Email
Ready-written emails for your business.
You: Copy an email into your email platform, or schedule it to send.
Find
- Show me: Run a campaign
Run a campaign
Ready-made campaigns you can pick up and run.
You: Filter by audience and open a campaign to use its pieces.
- Show me: Media library
Media libraryIn Content
Every file made for you, in folders, with your logos, photos and uploads.
You: Search the whole library, open a folder, or upload your own files.
- Show me: What we made
What we madeIn Content
The websites and pages built for you, and every finished post and video.
You: Preview or present a page, copy its link, or schedule something not used yet.
- Show me: Marketing AI
Marketing AI
An assistant that writes a post, an email, a text or a script when you ask.
You: Say what you need, then copy it, save it or ask for another.
Send
- Show me: My Week
My Week
Your content calendar, day by day.
You: Add a post to any day, drag posts between days, or switch to Month or List.
- Show me: Approvals
Approvals
Every piece from draft to posted, on one board.
You: Approve, send back or move a piece, and send everything in review as one link.
What's running
- Show me: Goals
Goals
What your marketing is working toward, with a target and a date for each goal.
You: Update progress, reword a goal or add a new one.
- Show me: Weekly meeting
Weekly meeting
Your weekly meeting as a page, in the order it runs.
You: Walk through last week, edit this week’s content in the room, then see what’s new.
- Show me: Analytics
AnalyticsIn Reports
Your marketing numbers in one place, read from your own accounts.
You: Read the week at a glance, then open the Social, Email or Website tab.
- Show me: Helpful links
Helpful links
Your websites, listings and portals in one place.
You: Open any of them in a new tab.
- Show me: What we caught
What we caught
The rules every piece is checked against, and a record of what the check caught.
You: Read the rules, and look back at what was stopped, flagged or clear each month.
Account
- Show me: My Brand
My Brand
Your details and brand, set once and used everywhere.
You: Fill in or import your brand, your facts, your people and your links.
- You’re here
How this works
How your marketing gets made, with a guided tour of the hub.
You: Take the tour, step through the example post, or jump to any page.
- Show me: Break Room
Break Room
A few quick games for a break.
You: Play one. Nothing is saved.
How your numbers are tracked
Every figure in Analytics comes from one of these, and a number the hub doesn’t have is left off, never shown as 0.
Social reach and engagement
Your connected Facebook, Instagram and LinkedIn, through HighLevel
Impressions, reach, likes, comments and shares for the last seven days, with the change against the seven before.
Fresh each time you open Analytics (held for 10 minutes)
Show mePosts that went out
What your accounts published, matched to your calendar
When a post goes out, the matching calendar post is marked posted with a live link to it, and anything posted from outside the hub joins the calendar. Posts made straight in the Instagram or Facebook apps aren't seen, so post through the hub to count them.
Every 30 minutes
Show meEmail
Each send from your email platform, recorded or imported
Open and click rates per email, grouped by email so a resend never inflates the rate.
As each send is recorded
Show me
What runs behind the scenes
- Every 10 minutesAnything due to go out gets one last compliance check on its final words first. If it fails, it doesn't go.
- Every 30 minutesPublished posts are matched back to your calendar with their live links.
- Monday morningsYour week is planned from your posting rhythm, and the week's top news story is drafted as your own take, waiting for your yes.
- All the timeNothing named to an approver goes out until they've signed off, and an edit after sign-off asks them again.
Built by Dane Digital
The parts of this hub we designed and wrote ourselves, for your marketing.
- Proprietary
Your Marketing Hub
Plan, write, check, approve and schedule Launch Your Real Estate’s marketing in one place, on a laptop or a phone.
- Proprietary
Compliance Gate
Checks every caption against Fair Housing and real estate advertising rules before it can be approved. It also lists what each piece must carry: the agent's licence number, the brokerage name and Equal Housing Opportunity.
What we caught - Proprietary
Market for me
Plans your week from your posting rhythm and this week’s news, then fills each slot with a draft to approve.
Open Market for me - Proprietary
Top story of the week
Every Monday it picks the week’s most relevant news story and drafts your own take on it, checked and waiting for your yes.
See this week’s news - Proprietary
Caption Writer
Three caption drafts for any post or reel, each checked on its own, so you choose between clean options.
Write a caption - Proprietary
Approvals
Every piece from draft to posted on one board, with review links anyone on your team can approve from.
Open Approvals - Proprietary
Branded graphics
Turns a caption into a finished graphic in your colors and logo, with your disclosure on it.
- Proprietary
Analytics summary
One row per post across every network, with reactions and live links, and a plain summary of what went out.
Open Analytics - Proprietary
Weekly meeting
Last week’s results, this week’s content and what’s new, in the order your meeting runs.
Open the meeting
Proprietary · Built in-house by Dane Digital.
Software we use
The tools your hub runs on. Only what is in use here is listed.
Writing & checking
Anthropic Claude
AI writing and draft review
Posting & your contacts
HighLevel
Social posting, contacts and email
Video & voice
Higgsfield
AI images and short video clips for your posts
Hosting & data
Vercel
Hosting for this hub
Supabase
Your saved work and data
What we're working on
What’s being built or rolled out for this hub right now.
- In progressA showcase for what we've built youYour websites and landing pages in one place, with a full-screen present mode for meetings.
- NextLight modeA brighter look for daytime and for presenting on a big screen.
- In progressBackgammon in the Break RoomPlay the computer, or pass the device and play each other.