What we caught

What every piece is checked against

Before anything reaches you, Launch Your Real Estate runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• Any reference to race, colour, religion, national origin, sex, familial status or disability — of a neighbourhood, a current owner, or a hoped-for buyer
• Describing who a property or area is “for,” or who “should” live there — describe the PROPERTY, never the people
• Household proxies: “family neighbourhood,” “family-friendly,” “great for families,” “perfect for young families,” “ideal for empty nesters,” “bachelor pad,” “young professionals,” “for retirees,” “no children”
• “Adult community,” “seniors only,” or “fifty-five plus” unless a verified, legally qualifying senior-housing designation is on file
• Safety and character proxies: “safe,” “safe neighbourhood,” “low crime,” “crime-free,” “nice area,” “quiet community,” “desirable,” “exclusive,” “up and coming”
• School quality as a selling point: “good schools,” “great schools,” “top-rated district” — name a district factually if asked, never rank or characterise it
• Religious or ethnic proximity: “near the church,” “Christian community,” or naming a community by the ethnicity of the people in it
• Accessibility characterisations about occupants (“not suitable for wheelchairs,” “able-bodied”) — state the physical feature instead (“two storeys, no first-floor bedroom”)
• Steering of any kind: suggesting or discouraging an area based on who the buyer is rather than the criteria they gave
• Audience targeting or exclusion by any protected class, in a caption, an ad brief or an image brief
• Publishing any piece without the agent's own licence number
• Publishing any piece without the brokerage named, wherever the jurisdiction requires it — and it usually does
• Presenting the agent or team as a brokerage rather than as a licensee within one
• Naming a former brokerage, or a brokerage the subscriber has not confirmed as current
• Publishing a consumer-facing piece without Equal Housing Opportunity
• Any sales volume, transaction count, days-on-market, list-to-sale ratio, ranking, award, rating or client count the subscriber has not supplied and confirmed as current
• “#1,” “top,” or “best” without naming the exact measure, the source and the period
• A guaranteed sale, a guaranteed price, or “sold in X days” as a promise
• A promised percentage over asking (“I'll get you ten percent over list”)
• Appraisal, loan approval, inspection or closing outcomes stated as certainties
• “Guaranteed,” “risk-free” or “no risk” framing of any part of a transaction
• A market forecast stated as fact — “prices will rise,” “rates will drop,” “now is the bottom,” “buy before it's too late”
• A market statistic without a citable source in the same sentence
• Any figure at all that no approved fact in this pack licenses
• Describing Launch Your Real Estate, this hub, or its AI inside the subscriber's own marketing — their audience is buyers, sellers and referral partners, not people shopping for marketing software